At the Interface of Two Problems: the Modern Approach to the Selection of Products for Development & Production
A manufacturer involved in any kind of production who is planning to expand a product assortment always has two possibilities. He can either manufacture the products at his own option and then to convince consumers that they are hard up for these products or study thoroughly consumer requirements and in close contact with the consumers to develop the products the customer needs. Obviously the second way is the most effective for the manufacturer and is corresponding to the modern world marketing tendencies.
From the very beginning the NOVATEK-ELECTRO company (Saint-Petersburg) has been developing new products holding firm to the second approach. Development and a commercial level production of the MCK-301 Control Unit for Refrigerating Machines didn’t become an exception.
At the present time so called a refrigerating branch. i. e. production
and installation of whichever power refrigerating plants, is quickstepping
to new peaks. This is bound up with a rapid growth of supermarket system
in all regions of Russia and a continuous step up of production in food
processing & converting industries.
In order to control a refrigerating machine automatically the control
unit is required. The companies engaging in the refrigerating plants
production & installation use chiefly either foreign units or Russian
units of not a very high quality. In short, development and production
of domestic units not second to foreign analogues for quality and functionality
has been a long-standing need. To
comply with modern requirements the domestic unit must be created on
the base of modern digital technologies and microprocessor engineering.
NOVATEK-ELECTRO has dealt successfully with this task.
For four years NOVATEK-ELECTRO company has been producing and selling the microprocessor protection devices. The devices also are widely applicable in the refrigeration industry, because expensive refrigeration enginery must be well protected against voltage of poor quality in the mains. Actually the task of creating the refrigeration unit was set before the members of NOVATEK-ELECTRO staff by their customers working in refrigeration industry.
The idea came that functions of protection devices and refrigeration unit can be combined in one device. Considerable thought has been given to this idea, the partner’s advice has been taken. If functions of two products both of them required by customers are combined in one product many a customer will prefer to buy the universal device and refuse to buy ordinary protection devices. To double price for the universal unit is also not an alternative. Finally the decision was made for the benefit of customers. It was decided to develop a product combining the functions of protection devices and refrigeration unit whose price is lower than the prices of refrigeration units in the market. The refrigeration unit of this kind with voltage protection functions is the unique device not only for Russia, but also for the world. Thus due to the close contact with the immediate consumer NOVATEK-ELECTRO company has developed and started production of the universal technology controller which is a microprocessor intelligent programmable device provided with several admission levels. The MCK-301 Universal Control Unit for Refrigerating Machines with voltage of poor quality protection functions allows not only to monitor & adjust all parameters but also can be reprogrammed to supervise different technology processes, on request.
Here are the principal advantages of the MCK-301 against existent analogues in the market: